Gaze down from a backdrop of terraces, gardens and fountains to the longest of sandy beaches and out from its shores to the to naturally beautiful scenic views.
Away from the swanky Riviera hotspots you will find the sleepy town of Alassio. Once a favourite spot for holidaying Brits, this picturesque seaside town has been overlooked in recent years in favour of its more famous neighbours. But take a second look and you will find one of the loveliest town beaches not only in the Italian Riviera, but in all of Italy, a quaint historical centre and a lively bar scene all waiting to be discovered.
What to do
For beach lovers, a first stop has to be Alassio's lovely sandy bay. More than 3km long, this wide swathe of gently sloping sand is often claimed to be one of the loveliest town beaches in all of Italy. East of the town pier you will find comfortable changing areas and showers as well as rows of loungers and parasols, perfect for a day relaxing in the sun. Although busy during the peak months of July and August, outside these months you can enjoy this stunning beach minus the crowds.
Take a walk along the promenade to the quaint resort town of Laigueglia. Situated a few kms along the coast to the south, this pretty town is full of candy coloured houses and beachfront cafes. Head back into town for a wander along the charming Via XX Septembre and Il Budello, the main street of Alassio, known locally as The Intestine. Here you will find narrow cobbled streets of tall terracotta buildings lined with quaint shops, geletarias and bookshops.
Enjoy an evening passeggiata along Alassio's beachfront promenade. This long promenade is popular with cyclist, joggers and rollerbladers. It is also the perfect spot to watch the world go by in one of the many beachfront trattorias.
Where to eat
For fine dining head to Ristorante Lamberti. Sitauted inside the Hotel Lamberti, just metres from the beach. Inside you will find elegant, modern dining rooms, as well as an outside terrace. Enjoy excellent service, quality ingredients, and an extensive wine list. For local delicacies head to Terre di Mare. Situated on the main street this traditional deli specialises in local produce such as Taggiasche olives, pesto, salted anchovies and baci di Alassio - delicious little macaroons packed with hazelnuts and rum.
For breath-taking views head to La Vigna. Situated in the hills above Alassio, enjoy local delicacies and fresh seafood whilst taking in the spectacular views from their vine covered terrace. A phenomenal wine list and fantastic deserts round off this charming restaurant. Be sure to book ahead, especially in peak season, for this very popular spot.
For reasonably priced dining right on the beach, head to La Madeleine Café e Cucina. This lively little café offers a variety of tasty and reasonably priced dishes as well as an extensive menu of craft beers. They also serve an varied breakfast menu and delicious coffee, the perfect place to start the day.
How to get there
The nearest airports are situated at Genoa (70km) Nice (85km) and Turin (138km). There is a well-connected train station in town with frequent services to Genoa (1 hr 6 mins, 17 trains per day) and Nice (1hr 40 mins, 3 trains per day) as well as further afield. If arriving via hire car or taxi the drive from Genoa is approximately 1hr 10 mins and from Nice 1hr 15 mins.
Browse our Italian Riviera collection
We have a wide range of villas and apartments to suit all holidays. From large villas for groups of families & friends to enjoy together, to cosy romantic hideaways for couples and honeymooners