Forte dei Marmi - a fashionable region along the Tuscan Riviera
The exclusive seaside town of Forte dei Marmi is enviably located at the foothills of the majestic Apuan Alps. Famed for it's beautiful sandy beaches, elegant villas and chic boutiques, this stunning resort attracts tourists from all over Europe every year. If you're looking for luxury, glamour and rubbing shoulders with the international jet-set, a trip to this cosmopolitan town is a must.
Situated an hour or so south of Portofino, and with Florence just 80km away, it's the perfect spot for those looking to combine a beach and culture break.
What to do
Shop, shop, shop! Forte is home to every ubiquitous high-end jet-set boutique you can imagine, Prada, Celine, Yves Saint Laurent, Dolce and Gabanna, Gucci, to name but a few. For those on a more modest budget, try the Famous Forte dei Marmi market. On every Wednesday and Sunday this market is brimming with the latest fashion finds as well as cashmere and high end pieces.
Relax on Forte's famous, wide sandy beaches. Lined with beach club after beach club, each with perfectly manicured sand and colourful beach umbrellas, as well as an exclusive price tag to match. For a more simple, DIY beach experience, Forte offers free beaches at the WWF park, Le Dune di Forte and also at the southern end of the resort.
For those with kids, the water in Forte is perfect, shallow for a hundred feet or so with lifeguards every 30 feet. Passaggiata time is a must. Relax and unwind whilst taking in the spectacle that, this, the chicest and most glamorous of Italian resorts has to offer.
What to eat
For Michelin-starred seafood, head to Il Bistrot. This charming restaurant offers impeccable service and the freshest of fish. To eat in style, try The Fratellinis. The younger, hipper brother of Il Bistrot has a modern feel and contemporary décor. Again offering exceptional seafood and sushi in a young, hip setting.
For arguably the best food in Forte, head to Il Fortino. This family owned restaurant, located on the town square, is famed for its traditional seafood pasta. Another firm Forte favourite is the Michelin starred, Ristorante Lorenzo. Exceptional dining, extensive wine menu and attentive staff in a classy, casual setting.
How to get there
Forte dei Marmi is located along the northern Tuscany coast in an area known as Versilia. The nearest airports are located at Pisa (35km), Florence (84km), Bologna (108km) and Genoa (117km). The long-distance trains stop at Viareggio, from where you can take a local train, taxi or bus into Forte.
Forte is easily accessible by car from all locations, via the highway exit Versillia, between Viareggio and Massa Carrara on the A12.